Only having twenty four dollars to work with, Jim Penman initiated a part-time mowing business while gaining a PhD in university. He launched Balwyn Gardening, which was later titled “Jim’s Mowing”, as a full-time company in 1982. The Jim’s business showed itself successful enough to be replicated across many other businesses, with the Jim’s Group creating franchises for all manner of home and company services between 1994 and this day. He originally planned just at taking on subcontractors, though his business grew and he slowly started to focus on the building up and selling of lawn mowing rounds – more than a hundred over a few years.
By the end of the ’80s Jim Penman franchised his business and ever since that time the increase of Jim’s Mowing has been rapid. The shift to simply offering franchises came from a need to provide better customer service, and with all the danger of competition from the arrival of VIP Home Services group.
From a modest beginning, at first startingwith the thought of making “a few bucks” by cutting other people’s lawns, Jim’s Mowing has grown to Australia’s largest lawn mowing franchise. The franchise proved amazingly successful, with over 60 Franchisees operating by the end of the year and established in all states in Australia within three years. From being little and comparatively unknown, it is now the biggest and best known lawn mowing business in the world.
Cleaning as another franchise was started after then, and was then to be added with dog wash, handyman, fencing and about 15 additional divisions which then managed in Australia, New Zealand, Canada and the United Kingdom. In the last few years, Jim’s has established a number of new departments. Every one of these are managed with experienced individuals providing their practical expertise and Jim’s working on the management and franchising side. This has been a very successful move. A commitment to serving customer found this company grow at a quick speed having more customers than a single person could efficiently manage, leading Jim to begin franchising in 1989.
Jim Penman has said his key to success has been a constant concern for the welfare of both franchisees and customers. Jim is married, has nine kids, drives a 22-year-old automobile and is funding a college.